Mock Product and Campaign

Welcome to a deep dive into Apple Core Studio, a hypothetical high-performance portable server/studio dock. This project showcases my skills in brand and product design and strategic thinking, with a keen focus on the tech industry and lifelong infatuation with Apple. This entire campaign, from concept to execution, was developed by Jordan Sadie Harrell. All imagery of the mock product and ads were created by AI, specifically Google Gemini and ChatGPT.

💡 What This 25-Slide Presentation Features:

Product Concept Overview
Introduces Apple Core Studio, its key features (GPU acceleration, SSD storage, auto-render, seamless Apple integration), and the core problem it solves in today’s hybrid creative workflows.

  • Brand Strategy & Campaign Identity
    Presents the campaign theme “Power for your process,” supported by four pillars:

    • Unleash Potential (eliminate bottlenecks)

    • Seamless Integration (bridge Apple devices + software)

    • Portable Powerhouse (studio-grade performance on the go)

    • Effortless Execution (automated output flows)

  • Target Audience Personas
    Includes a primary persona (Marcus, 35, LA-based hybrid 3D artist) and secondary markets (creative studios and design schools), outlining their pain points and how Core Studio solves them.

  • Visual Identity Direction
    Simulates Apple’s minimalist aesthetic using AI-generated product renders, mock hero ads, and a premium digital design system to show how Core Studio could be positioned visually and emotionally.

  • Digital Advertising Strategy
    Shows how Core Studio would launch across channels like Apple.com, Instagram, and tech publications with performance-driven creative assets and interactive website features.

  • Social Media Rollout
    Features concepts for high-impact content like:

    • Render Race speed tests

    • Creator Spotlights

    • Feature Demos

    • Behind-the-Scenes Engineering

  • Experiential Marketing Ideas
    Outlines immersive activations:

    • Core Studio Masterclasses

    • Pop-Up Render Lounges

    • Design Competitions w/ Core Studio challenges

  • Budget & Media Mix
    Includes a hypothetical budget breakdown across digital ads, influencer marketing, event activations, and website development.

  • Launch Timeline
    Details a 4-phase rollout:

    1. Pre-launch teasers

    2. Launch day digital push

    3. Sustained content and events

    4. Seasonal extensions tied to major design conferences

Simulated Product Media

Simulated Product Media

+More. See in Presentation.

Simulated Commerical Media

Important Disclaimer:

  • This is a mock product and a mock campaign. The "Apple Core Studio" does not exist, nor is it affiliated with, endorsed by, or representative of Apple Inc. or any other real-world company.

  • No ownership or rights are claimed over any existing trademarks, brand identities, or intellectual property of Apple Inc. or any other entity. All references to Apple's branding (e.g., visual style, aesthetic, product names) are solely for the purpose of simulating a hypothetical campaign for a class project, portfolio, or demonstration.

  • All imagery within this presentation was generated by Artificial Intelligence models, specifically Google Gemini and ChatGPT. These images are illustrative and do not depict real products or official materials from any company.

  • Regarding Rights: As the creator of this mock campaign and the user of these AI tools, Jordan Sadie Harrell retains the rights to the original creative strategy and presentation content produced here for my own portfolio for conceptual purposes. This does not confer any rights or ownership over the conceptual "Apple Core Studio" product itself, nor does it grant any license or claim over Apple's or any other company's actual intellectual property. This work is intended purely as a hypothetical exercise in marketing concept development.

This campaign serves as a testament to creative strategic thinking and the potential of innovative technology, all within the framework of a hypothetical scenario.