EDUCATION

Fashion Institute of Technology, NY, NY — Bachelor of Science in Advertising and Marketing Communications, Minor: Psychology

EXPERIENCE

AESP, Oviedo, FL (Remote) — Digital Marketing Coordinator 2023 - PRESENT

  • Creating SEO-driven marketing promotions for all company events to boost attendance.

  • Brought the company to a high in social media engagement by generating a 264% increase in interaction within my first weeks.

  • Writing executive speeches for company conferences.

  • Maintaining the company-wide web analytics Excel document

    and presenting quarterly progress on social media, website,

    podcast, and magazine publication metrics to the CEO monthly.

  • Responsible for the company’s social and website (WordPress)

    maintenance.

United Talent Agency (UTA), NY, NY — Senior Copywriter 2022 - PRESENT

  • Fulfilling the copywriting needs of high-tier clients of NextGen, a Gen-Z-led division of UTA, including social media campaigns (Instagram, TikTok, Youtube, and Twitter), website and app push notifications copy, and more.

  • Writing digital ad copy for brands such as Meta (Instagram’s @CreatorLab) and the leading global denim retailer.

  • Moderating a 2x monthly council of Gen-Zers and presenting customer insights across departments.

  • Designed a campaign and wrote influencer scripts for a campaign on TikTok titled #ItsTheLittleThings, which received over 1.5 million likes.

  • Building relationships with marketers and Gen-Z influencers between NY, LA, and Miami.

DeVito Group, NY, NY — Copywriter & Research Intern 2021-2022

  • Acquired two new clients for DeVito Group.

  • Wrote the digital marketing copy for private clients, such as

    Montauk Distillery Co., Chrysalis Orchestra, and Arch Insurance

    Group.

  • Planned, designed graphics, and wrote the copy for three weekly

    posts on DeVito Group’s social media platforms.

  • Designed the brand of DeVito Group’s new internship program

    alongside my fellow interns, which included logo and merchandise design, brand color selection, brand voice, and student ambassadorship on the FIT campus.

Gel Dating, NY, NY — Startup Copywriter & Marketing Specialist 2021-2022

  • As one of the start-up's initial hires, I worked directly with the CEO, CFO, and app designer to define and maintain the dating app’s brand identity across User Interfaces.

  • Developed and presented promotional strategy directly to the CEO and executed it across Gel Dating’s Instagram and website.

  • Wrote landing page and app copy.

  • Created visual ads for the Penn State campus, our test group, such

    as QR stickers for app downloads and backseat taxi advertising.

  • Recruited and managed brand ambassadors for Gel Dating.

  • Worked alongside a team to organize promotional events, such as

    speed dating, movie nights, and trivia on Penn State's campus.

100K Incubator, Miami, FL — Project Copywriter 2021 - 6-MONTH CONTRACT

  • Responsible for the account of a private client and writing all the sales copy for her upcoming business launch.

  • Wrote sales pages (2500–5000 words), front offers, product upsells, email and text funnels, newsletter content, and more for my client.

  • I worked with my client to define her brand operations and objectives. I developed a client-generating marketing strategy that aligned with her mission statement, which is to empower women to launch online businesses from the heart.

Intention., NY, NY — Social Media & PR Intern 2020 - 3-MONTH INTERNSHIP

  • Responsible for designing graphics, consumer-facing copy, social media management, and ambassador recruitment.

  • Took on 20 new PR contacts weekly and maintained relationships.

  • Designed Instagram stories using Adobe Illustrator and Canva,

    creating and posting 6-7 slides of article and tutorial-style stories daily.