I lead performance-driven marketing strategy grounded in research, analytics, and cross-department collaboration. My approach blends audience insights, competitive analysis, and brand positioning to build campaigns that convert — from internal roadmaps to public-facing launches.

I work closely with CEOs, founders, CFOs, design engineers, and creative teams to align business goals with clear marketing direction. My deliverables include market + audience analysis, campaign briefs, marketing calendars, creative decks, and more.

At Gel Dating, I was one of the first two hires, where I created the dating app’s marketing infrastructure from scratch. I developed the company’s first comprehensive promotional strategy, unified its brand across app, social, and web, and led promotional outreach to the test group of Penn State students.

I excel at the intersection of market research and creative pitch development, helping agencies win new clients and expand into untapped niches. My proposals have introduced innovative product activations and experiential strategies grounded in user behavior, blending precise copywriting with long-term vision.

Highlights:

• Building full-funnel marketing strategies for startups, public sector campaigns, and energy clients

• Increased social media engagement by 264% and significantly boosted event attendance through data-informed content planning

• Conducting competitive analysis and Gen Z audience research to shape messaging for clients like Meta and a global denim brand

• Developing creative strategy and pitch materials that expanded agency portfolios and won new business

• Collaborating cross-functionally with executive and technical stakeholders to deliver aligned, goal-oriented marketing assets.

Peak at Strategic Planning

I specialize in SEO-driven copywriting and integrated marketing strategy that strengthens brand visibility and drives audience conversion. With a cross-industry portfolio spanning tech, fashion, public health, and lifestyle, I’ve partnered with global organizations like Meta, the CDC, and the FDA, as well as early-stage startups. I deliver strategic, high-performing content across platforms—ranging from influencer scripts, landing pages, and UX/UI app copy, to social media and email sequences—while adhering to strict legal, government, and brand guidelines.

My services include brand voice development, audience research, and multi-channel campaign planning designed to build trust, retention, and cultural relevance.

Highlights:

• 1.5M+ views across TikTok and Instagram

  Experience in regulated and high-growth sectors

  Messaging frameworks tailored for digital growth and conversion

  Strategy and creative aligned to measurable KPIs

Explore Copywriting & Strategy Work

I create high-impact visual systems that unify brand identity and drive engagement across print and digital channels. My design expertise includes logos, colour palettes, typography, and layout design for websites, mobile experiences, and marketing collateral.

From social media graphics and conference materials to internal communications, email templates, and press kits, I deliver cohesive, on-brand design solutions that align with both voice and business objectives. I work across Adobe Creative Suite, Canva, and Squarespace, always grounded in user experience and strategic intent.

I currently consult for green energy clients, including PECO, ConEdison, and Kinsley Power Systems. I design branded assets for websites, org charts, benefits packages, and company-facing materials, focusing on clarity, consistency, and compliance.

Highlights:

• Building complete brand identity systems for startups and energy brands, including logos, colour palettes, and typographic hierarchies.

• Designing internal communications materials: org charts, benefits packages, executive templates, and presentation decks.

• Creating scalable social media templates and digital graphics for cross-platform campaigns in energy, tech, and industrial sectors.

• Producing digital and print assets for events, onboarding, and public-facing brand communications.

• Designing with Adobe Illustrator, InDesign, Canva, and Figma—optimized for brand cohesion, accessibility, and performance across platforms.

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