Jordan Sadie Harrell
Creative Marketing Strategist · Copywriter · Brand Storyteller
I help mission-driven brands create campaigns
that move people and move the numbers.
Core Skills
Marketing Strategy & Positioning – Audience research, campaign strategy, GTM messaging.
Copywriting & Content – Campaigns, landing pages, email funnels, scripts, social, influencer content.
Design & Decks – Pitch decks, one-pagers, and social creative (Adobe CC, Figma, Canva).
Currently open to full-time roles and select freelance projects.
What I Do.
For Whom.
-
I bring a deep understanding of Gen Z and Millennial psychology, digital culture, and creator ecosystems, informed by years of moderating Gen-Z research groups for F
I turn messy audience behavior into clear positioning, hooks, and content systems, then translate that strategy into campaign concepts, taglines, long-form copy, and social and influencer scripts that sound like real people, not brand decks. I also write UX and product copy that clarifies, educates, and converts without friction. I design pitch decks, strategy decks, social content, simple illustrations, and branded templates, moving end-to-end from
insight → concept → copy → layout. -
As a visual thinker and storyteller, I create high-impact design systems that bring clarity, consistency, and emotion to brand communication. My design work spans digital and print—logos, colour palettes, typography, and layouts—crafted to unify brand identity and drive engagement across every touchpoint.
From scalable social media templates to internal communications, web design, press kits, and pitch decks, I approach each project with a deep understanding of user experience and brand voice. I design with intention—grounded in function, narrative, and visual cohesion—using tools like Adobe Creative Suite, Figma, Canva, and Squarespace.
I currently consult for green energy and industrial clients like PECO, ConEdison, and Kinsley Power Systems, designing internal and public-facing materials that prioritize clarity, performance, and compliance.
-
Having been a child Adobe Creative Suite wiz, I remain a visual thinker and storyteller, creating design systems that bring messaging clarity and visual appeal and are adaptable to various platforms. My design work spans digital and print, including logo creation, colour palettes, and typography.
From scalable social media templates to internal communications, web design, press kits, and pitch decks, I approach each project with a deep understanding of the user experience and brand’s lifelines. I design with intention, grounded in function, narrative, and visual cohesion, using tools like Adobe Creative Suite, Figma, Canva, and Squarespace.
I currently consult for green energy and industrial clients like PECO, ConEdison, and Kinsley Power Systems, designing internal and public-facing materials to sell products and educate on energy.
“Anyways” Campaign for Instagram
As a Senior Copywriter at Gen Z–led agency JUV Consulting (Acquired), I supported messaging strategy and copywriting for Instagram’s “Anyways” campaign, targeted to Gen-Z’ers to “stop being scrollers and start being creators”. Drawing on my background in psychology and Gen-Z experience, I helped shape copy that addressed Gen Z’s digital-age anxieties, specifically the fears that hold them back from creating content, such as imposter syndrome and peer judgment. I provided a messaging strategy to get Gen-Z to post it “anyways”. The primary stars of our campaign are Rosalia, Tyler. the Creator, and Cole Bennett. I also crafted notification copy for Instagram’s Creator Lab (creator companion app), explaining and navigating users through new tools.
Match Group Start-Up App
I was brought on to develop initial copy, brand voice direction, and messaging guidelines for a new live streaming app under Match Group, referred to internally as “LSA” (Live Streaming App) before naming. The app was designed specifically for Black and Latinx creators seeking their own platform with a core audience of young millennials. I collaborated with an experienced and highly professional team to build the foundational messaging framework, marking my second time crafting the brand voice and copy for an early-stage startup (the first being with Gel Dating, where I developed brand voice guidelines alongside other founding members).
These images are those presented to the app Lead, featuring graphic design created by me, including pre-launch social media promotion assets based on the app’s visual identity.
Social Media Content Ideation & Design, feat. Branded Illustrations for PECO @ Exelon Group
Landing Page Copy & Design
Copywriter & Marketing Specialist @ Gel Dating
Freelance Senior Copywriter @ JUV Consulting (Acquired by UTA)
for ZCON: “The First Gen-Z Conference”
Social & Print Media Designs for Kinsley Group
Social Media Ideation & Design for Ameren
Rich in Mercy: Full-Scale Branding
and Launch Marketing Strategy
Concept Work!
Apple Core Studio – Mock Product
Marketing Strategy & Campaign Design
Real Docs from High-Impact Campaigns
Marketing copy for a 1:1 client, including sales funnel strategy, landing pages, email sequences, and brand naming for a digital product suite.
This Social Media Strategy outlines competitive analysis, market research, and trend forecasting in green energy. It shaped the client’s content direction and guides the tone, themes, and visuals of the multi-series content I write and design across their platforms.
Marketing strategy written for Gel Dating, a startup dating app. As one of the first hires, I developed its first comprehensive strategy—defining brand identity, social media tone, marketing channels, and campus activations to drive app downloads.
Influencer script developed for TikTok as part of JUV Consulting’s campaign with the National Council for Mental Wellbeing, titled #TheLittleThings. This Gen Z-focused, creator-led mental health video campaign drove over 1.5M TikTok views through concise, educational content on harm reduction.